Welcome to In The loop. This blog is a free resource for everyone, where you can find tips and tricks on sustainable and simple living.





CAN YOU TELL ME a little bit about yourself?

My name is Marie, I just turned 28 years old and I live in Stockholm together with my boyfriend Joel. I see myself as a minimalist on a journey to live more sustainable. I create content on Instagram about topics like minimalism, zero waste, second hand, capsule wardrobes and personal growth etc. I just started a blog to share more about that in detail. When I’m not online or writing I love to hang out with my family, drink coffee and live slow. I’m also a member of the board of Sustainable Influencers - an organisation who works to let sustainability take up more space on social media.

How is Stockholm as a city in terms of living a sustainable lifestyle?

I would guess that Stockholm is pretty sustainable compared to other capital cities. We have a few good services that focus on the environment, such as apps for preventing food waste and really good second hand stores, just to mention a few. I think Stockholm can do better! We have a long way to go. The city still has lots of cars and is currently expanding the airport and we still don’t have a package free shop. I believe that the city should help us who live here to make it easier to live more sustainable by continuously working for it and not against it.

Have you always been interested in sustainability? If not, when and how did this become a passion for you?

No, to be honest I haven’t! I think my interest for sustainability came last year when I was decluttering our whole apartment with the KonMari method. I noticed how much waste I’ve created from my previous consumer behaviour. That made me start to think of waste in different categories in my everyday life, especially food. At that time I also found a lot of people on social media that were doing a great job with living sustainably and was really inspired. Greta Thunberg has also been a big inspiration for me!

Tell me about one or a few low-waste or eco-friendly products that you love. What do you not leave the house without?

I don’t leave the house without a reusable bag! A reusable bottle with water so I don't need to buy packaged water. I also love to use reusable makeup pads to remove my makeup and I reuse empty jars and bottles for food storage.

I see from your Instagram you have a real interest in sustainable fashion. Can you tell me a bit about why this is important to you? How do you find clothes second hand? Was this a difficult transition?

I stopped buying fast fashion last year because I started to feel really bad when I got aware about the industry and it’s bad effect on the environment and human rights. I simply can’t support that. I think it took me so long to quit fast fashion because it’s so cheap and convenient. But once I did my own research on it I was horrified and I just wasn’t so tempted to shop fast fashion after that. Today I invest in high quality clothes that last longer and don’t go out of trend so I make sure to get the most use out if it. We’re lucky to have such a great selection of second hand stores in Stockholm and online.

What advice would you give someone wanted to start a capsule wardrobe? Any tips and tricks?

Just get started and try it out! Your capsule doesn’t need to be “perfect”. Have fun with it instead and don’t be afraid of doing it wrong. We’re all different so there’s no “right way” to do it. It's a process and you will learn a lot!

Can you tell me a little bit about what Minimalism means to you?

For me minimalism is a personalised lifestyle and tool. It’s about being intentional about how we spend our time, money, energy etc. It’s about avoiding excess while striving for freedom and to live a more meaningful life while surrounding ourselves with what adds value and joy.

You've posted before about digital decluttering - do you think this is important today?

I think it’s very important since we are connected everyday. We use our phones all the time and it makes us distracted. There’s so much going on - calls and text, social media notifications, news, schedules, alarm, apps - our whole lives are in our phones so I think it’s so important to declutter from time to time so it doesn't get stressful and overwhelming.

I hope you don't mind me saying, but your hair is wonderful...! Got any eco-friendly tips for hair care that you'd like to share?

Thank you so much! I use shampoo and conditioner from the Swedish brand Maria Nila. I also try to wash my hair 1-2 times a week and avoid styling it every day.


All images have been supplied by the interviewee for sole use in this article.

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